Jarl van Hoother

• Earl of Howth → HCE

• Jarl: (archaic) earl

• Van Houten’s Cocoa

Commentary

This story is based on the Irish legend of the visit of Grace O'Malley (the Prankquean) to the castle of the Earl of Howth:

"According to report, she sailed up to Howth, went to the Castle and demanded admission. The Earl of Howth refused her because he was at dinner. In revenge, she kidnapped his young heir and did not return him until the Earl promised that his doors would always stand open at mealtime." (Adaline Glasheen: A Second Concensus of Finnegans Wake).

See It was of a night for further references.